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The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component.

Today, the luxury industry cannot ignore the need to protect our planet.
Beauty lies in simplicity.
A beautiful perfume needs no explanation, wearing it is an obvious choice.
A fragrance is chosen to be in harmony with the wearer. This is what makes it beautiful to others.
Obvious is beautiful and good for you, others and the planet.

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