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CLE’s founder, Lauren Jin, began her career in fashion, and as much as she felt that garments were able to create an emotional attachment and tell a story, she believed that beauty in all its facets was an expansive medium upon which to connect with womxn. The concept of beauty, for Lauren, always assumed a more ritualistic nature and its perceptions were subjective and adaptable.
CLE was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. Skincare and makeup are curated, sourced, and centered on the latest Korean Beauty technology, but as individual products embrace a distinctly minimalistic approach both in their packaging and simple effectiveness. Though our products fit seamlessly into any comprehensive, multi-step skincare & makeup routine, each one is unique in its function and form and can be used as a single, go-to product. All of our products are formulated with non-toxic, vegan, and cruelty-free ingredients.

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